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Keyword Research For SEO – A Beginner’s Guide [2020]

Keyword Research

Keyword Research For SEO – A Beginner’s Guide [2020]

Digital marketing will be the boon for marketing in the upcoming era. SEO is an integrated part of digital marketing. The organic way of reaching the user achieved through SEO. The SEO which is abbreviated as Search Engine Optimisation works as a tool to optimize the website for bringing up in the topmost page of the Search Engine. The keyword can be described as the heart of SEO. Let we see through an example of why the keyword is essential in SEO. The user searches the keyword Digital marketing in the Search Engine. The Search Engine will optimize the data to crawl the websites where the actual keyword mentioned by the user. The Search Engine will retrieve the data from the storage. The user required information is retrieved from the database. It is available to the user. Thus the keyword should frame to match the words which the user thinks and search in the Search Engine. 

SEO specialist utilizes the keyword research to discover and analysis other terms that the users looking up in the search engine. It will suggest the words. When the particular websites have appropriate keywords, it would help to gain better rankings in the search engines. SEO Specialist concentrates on secondary keywords, to get a better ranking on the search engine. This would help to organically place the website in the topmost rankings. 

Keyword Research tool and prediction of other keywords which is related to the user search is the basic step in the keyword research process. The main strategy for keyword research is the prediction. To attain the expected results, we have to give equal balance to the backlinks of the website. The prediction of the keyword should remain as more searched keywords but with less competition. Competition for the main keywords is quite a bit high due to high traffic. We need to follow some process to attain the desired results. 

  1. Keyword prediction
  2. Keyword research tool 

1. Keyword Prediction: 

The keyword is the word which gives the idea about the content. Keyword prediction should be laid out in the way of assuming the user’s thoughts. The SEO specialist’s aim will be finding the main keywords and also other alternative possibilities. Keyword prediction involves the creativity and precision of analyzing possible words. 

2. Keyword Research Tool: 

The tool helps to give possible keyword alternatives and will generate the keywords. For example, if we search for the word marketing strategy, the exact website which has the keyword of marketing strategy will be displayed on the first page of the search engine. 

The keyword research tool helps to give all the possible keywords with the number of searches. The number of searches of a particular word could able to determine the traffic of the website. The keyword should be framed with less competition and more number of searches. 

The following are the keyword research tool: 

  1. Google Keyword Planner
  2. Bing ads Keyword Planner
  3. Google Trends
  4. Keyword Shitter
  5. Wordtracker Scout
  6. Keywords Everywhere
  7. Google Correlate
  8. Answer public
  9. Adword & SEO Keyword Permutation Generator
  10. Google Search Console 


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