SEO services in Delhi from Sandeep Mehta SEO Company help businesses increase visibility in Google Search and Google Maps through technical SEO, on-page optimisation, local SEO, content strategy, link building, ecommerce SEO, and AI search optimisation. I'm Sandeep Mehta, the founder and I work directly on every project, from audit to execution.
Over 10+ years I've run SEO for businesses across Delhi NCR, from clinics in Patel Nagar to hosting companies in Gurugram, across healthcare, real estate, recruitment, ecommerce, legal, and hosting. A LASIK practice in Patel Nagar went from invisible on surgery-related searches to 325,000 Google Search clicks and 14.6 million impressions between April 2024 and February 2025. A luxury expat property brand competing against big portals and earned 22,100 clicks from 1.81 million impressions between March 2024 and February 2025. Every number on this page comes from Google Search Console, not third-party estimates each case study shows the full month-by-month data.
This page covers what SEO services actually include, why most Delhi businesses stay invisible on Google, how Google decides which sites to rank, how long SEO takes to work, what determines SEO pricing, how to tell a competent SEO company from a costly one, and the exact process I follow. If you'd rather skip to the evidence, see the full case studies.
SEO Explained
SEO services are the ongoing work of making a website easier for search engines to crawl, understand, and rank, so that a business appears when people search for what it sells. That work combines technical optimisation, content built around real search intent, local search signals, and authority earned from other credible websites.
Unlike paid advertising, SEO builds an asset rather than renting one. Ads stop delivering the moment the budget stops. A site with a sound technical foundation, content that answers what people actually search, and links from relevant sources keeps earning traffic month after month.
For businesses in Delhi, SEO also covers Google Business Profile optimisation, NAP consistency across directories, location-specific content, and the local signals that decide whether you appear in the Local Pack when someone nearby searches for what you do.
Before a page can rank, it has to survive four stages. Most Delhi business websites fail at one of the first two without the owner ever knowing.
Crawling. Googlebot has to find the page. Buried five clicks deep, blocked in robots.txt, or missing from your XML sitemap, and it may never be discovered. On the real estate project below, key property pages sat four to five clicks from the homepage — Google was struggling to reach the exact pages meant to generate enquiries.
Indexing. Being crawled is not being stored. Duplicate meta data, thin content, and canonical conflicts all cause pages to be dropped. The LASIK clinic below had duplicate meta descriptions across fourteen service pages, so Google was treating near-identical pages as one.
Understanding. Google works out what a page is about from headings, internal links, structured data, and entity relationships. Schema type matters — MedicalProcedure and Physician on a clinic site, RealEstateListing on a property site, LocalBusiness on anything with a physical address. Without them Google infers. With them, you tell it.
Ranking. Only now does Google weigh your page against every other candidate: relevance to the query, content quality, page experience including Core Web Vitals (LCP, INP, and CLS), and the site's overall authority and trustworthiness.
This is why the order of the work matters more than the volume of it. Publishing content on a site Google cannot crawl properly, or building links to pages Google has not indexed, is spending money at a stage you have not reached yet.
The Problem
You have a great product or service. Your patients are happy, clients keep coming back, customers leave good reviews. But when someone searches Google for what you do they find your competitors instead.
Your website wasn't built for search. It looks decent, but Google can't understand what it's about. No proper headings, no keyword strategy, no technical foundation. It's invisible to search engines.
You have traffic, but none of it converts. The LASIK clinic I worked with was already receiving substantial monthly visitors — almost none from surgery-related searches. The impressions came from low-intent informational queries that were never going to produce a consultation booking. Traffic and qualified traffic are not the same thing.
You tried SEO before and it didn't work. Maybe you hired someone who promised first-page rankings in 30 days. They stuffed keywords, built spam links, and your traffic went nowhere — or worse, got penalised. I hear this from business owners across Janakpuri, Dwarka, Rohini, Saket, and Lajpat Nagar.
You're spending on ads when you shouldn't have to. Paid ads stop the moment you stop paying. SEO builds an asset that brings traffic month after month without ongoing ad spend.
After 10+ years of providing SEO services in Delhi — from clinics in South Delhi to startups in Gurgaon, e-commerce stores in Noida to law firms in Connaught Place, I've seen every version of these problems. Here is what I do about it.
What I Do
I run Sandeep Mehta SEO Company from Janakpuri, New Delhi. Everything below is focused on one outcome getting your business found on Google. Each service has its own page explaining the method, the deliverables, and what it costs.
Rank in Google Maps and "near me" searches across Delhi NCR. Google Business Profile optimisation, local citations, NAP consistency, and area-specific targeting.
Fix speed, crawl errors, indexing problems, mobile performance, Core Web Vitals, and schema markup — the foundation every other SEO effort depends on.
Keyword strategy mapped to search intent, content optimisation, heading structure, internal linking, and meta tags so every page has one job and does it.
Contextual links from relevant, credible websites. No spam, no PBNs, no paid networks only links that build authority Google will not later discount.
Content that ranks and converts pillar pages, blogs, and topical authority building that positions you as the expert in your Delhi market.
Product pages, category architecture, and full-site strategies for Shopify and WooCommerce stores built to drive organic sales, not just sessions.
Scalable strategies for larger organisations with complex sites and multiple locations structured for long-term, compounding organic growth.
Location-specific optimisation for Delhi neighbourhoods and NCR cities Janakpuri, Dwarka, Rohini, Gurgaon, Noida, and South Delhi.
Getting cited in AI Overviews and assistants comes from self-contained answers, consistent entity data across the web, and earned brand mentions. Structure first, then measurement.
A full technical, on-page, and competitive audit of your website. Delivered within 5 working days with prioritised recommendations. Free for new enquiries.
Proof, Not Promises
Every number below comes from Google Search Console, not third-party estimates. These are actual clicks, impressions, and timelines from real Delhi NCR businesses I have worked with across healthcare, real estate, recruitment, and web hosting.
Near-zero organic visibility when I started. I built the strategy from scratch keywords targeting expat property buyers, area guides for the neighbourhoods they actually search, investment content, and full technical optimisation.
Between March 2024 and February 2025, the site earned 22,100 clicks from 1.81 million impressions — a 1.2% average CTR at an average position of 19.2, while competing against big portals like Magicbricks, 99acres etc. Referring domains grew from under 20 to over 80.
Read the full real estate case study →A full technical audit first, then keywords mapped to the patient decision journey cost, recovery time, and candidacy questions patient-focused content, and a complete Google Business Profile overhaul.
Between April 2024 and February 2025, the site earned 325,000 clicks from 14.6 million impressions — a 2.2% average CTR at an average position of 15.8. The clinic moved from invisible on surgery-specific searches to page one for its core procedure terms in Delhi.
Read the full healthcare case study →I built location-specific landing pages for Ireland, Kuwait, and Germany, with recruitment content and industry backlinks targeted at each competitive international market.
Over 6 months the site earned 52,000 clicks from 2.39 million impressions a 2.2% average CTR across three separate national search markets.
Read the full recruitment case study →A Gurugram-based hosting company with strong products but minimal organic visibility. I built a keyword strategy around buyer-intent hosting queries, optimised technical performance, and created comparison content targeting decision-stage searches across India.
Over 7 months the site earned 62,300 clicks from 2.43 million impressions a 2.6% average CTR, the highest of the four projects, driven by decision-stage queries.
See all case studies →How I Work
Every project starts with understanding your business, not just your keywords. I audit your site using Screaming Frog and Ahrefs, build a prioritised strategy, implement technical and on-page fixes first, then move to content and link building with monthly Google Search Console reporting.
Initial call and full audit: technical SEO (crawl errors, indexing, speed, mobile, schema), on-page (content, keywords, meta tags, headings, internal links), backlink profile (toxic links, authority, competitor gap), competitor analysis, and GBP audit for local businesses.
Audit findings compiled into a prioritised report. 90-day roadmap with monthly targets, keyword-to-page mapping, and content gap analysis. You approve everything before I touch your site.
Critical technical fixes first. Then on-page optimisation — meta titles, descriptions, headings, content. Schema markup, internal linking, GBP optimisation. Content creation begins with service pages and blog posts drawn from keyword research.
2–4 new content pieces monthly. 5–10 quality backlinks monthly. Weekly monitoring. A monthly report with real Google Search Console data and next month's strategy — so you always know what happened and what's coming.
Most agencies build backlinks before fixing your foundation. Links pointing to a site with crawl errors, thin content, and broken structure are wasted money — Google discounts what it cannot properly crawl or index. I complete the technical and on-page work first, so every link that arrives afterwards actually moves the needle.
Timelines
Most clients see measurable improvement in 3 to 4 months, and significant traffic growth between 6 and 12 months. That is the short answer. The shape of the curve matters more, because it is the same on almost every project and knowing it in advance is what stops people abandoning a campaign two months before it works.
Technical fixes applied, schema implemented, thin pages rebuilt. Traffic does not move, and it is not supposed to. Google needs time to recrawl and reindex after structural change. Both case studies above were flat through this phase.
Rebuilt pages start appearing in positions 8 to 25 for their target clusters. Local Pack visibility often appears here for locality searches. Impressions rise before clicks do that gap is the signal things are working.
Content targeting consideration-stage queries starts ranking, bringing visitors at several stages of the buying journey rather than only the bottom of the funnel. Click volume grows month on month.
Foundation, content, and authority reinforce each other. This is where the LASIK practice reached 325,000 clicks and the property brand reached 22,100 in a portal-dominated niche.
If you need leads within 30 days, SEO is the wrong channel. Google Ads will get you there faster. SEO is worth starting when you can commit to at least six months, and I will say so during the audit if the timing is wrong for you.
Choosing a Provider
Five questions worth asking any SEO provider before you sign anything including me. My answers are under each one, but the questions matter more than my answers.
Agencies offering ten services split attention across all ten. Ask what share of their revenue comes from SEO. Here it is all of it no social media, no paid ads, no web design bolted on.
The person in the sales meeting is often not the person who touches your site. Ask directly, and ask who you will be emailing in month four. Sandeep Mehta works on every project personally — no account managers, no junior handover.
Ask for Google Search Console screenshots with visible date ranges, not traffic-tool estimates or a list of keywords. Undated numbers are unverifiable numbers. Every figure in my case studies carries its date range and its source.
If the proposal leads with backlinks before any technical audit, that is a warning sign. Links to a site Google cannot crawl properly are wasted spend. Here is why I sequence it the other way.
A provider who says yes to every prospect is selling retainers, not results. If your site is about to be redesigned, if you need leads in 30 days, or if your market has no search demand, the honest answer is "not yet" and I will give it during the free audit.
Founder & SEO Consultant, New Delhi
I work directly on every project from strategy to execution not a subcontractor, not a trainee. Every SEO decision is made by me, with over 10 years of hands-on experience across Delhi NCR businesses in 15 industries.
Certified by HubSpot Academy (Inbound Marketing & SEO) and Ahrefs Academy (SEO & Technical SEO).
Read My Full Story →Client Stories
Clients across healthcare, real estate, manufacturing, interior design, and professional services in Delhi NCR have shared their experience working with me. These are their words, from business owners who chose Sandeep Mehta SEO Company for their organic growth.
Experience
Every industry has different search behaviour, different competition, and different conversion goals. A clinic competes on trust signals and YMYL compliance; an ecommerce store competes on category architecture and product schema; a restaurant competes almost entirely in the Local Pack. Each industry page below explains what changes for that sector.
Build authority with service pages, doctor profiles, medical schema, and reputation management that supports patient bookings.
Rank for area-specific keywords, optimise property pages, and generate qualified buyer and seller inquiries across Delhi NCR.
Optimise categories and products, improve site speed, implement product schema, and rank for buyer-intent keywords.
Rank for practice-area keywords, build legal authority with case-specific content, and generate consultation requests.
Increase inquiries for courses and batches with program pages, city-wise landing pages, and parent-focused content.
Navigate Google's strict YMYL guidelines with compliant content, trust signals, and keyword strategies for financial products.
Target visa-type keywords, country-specific landing pages, and informational content that builds trust with applicants.
Dominate "near me" searches for AC repair, installation, and maintenance with GBP optimisation and service-area pages.
Showcase portfolio with image SEO, rank for locality-based design keywords, and attract high-value residential clients.
Drive reservations and footfall via Local 3-Pack rankings, menu schema, location pages, and consistent review growth.
Build organic visibility from zero with lean SEO — content-led growth, technical foundation, and competitor gap targeting.
Rank for destination keywords, tour packages, and seasonal travel searches with location-rich content and schema markup.
Attract local students and wellness seekers with class-specific pages, instructor profiles, and Google Maps visibility.
Rank contractors, roofers, and builders for local project searches with service-area pages, trade-specific keywords, and Google Business Profile optimisation.
Help accountants and CA firms rank for practice-area and local searches with authority content, service pages, and consistent local citations.
Pricing
Flexible packages for Delhi businesses from startups needing a foundation to established companies targeting aggressive growth. Every package includes strategy, monthly Google Search Console reporting, and direct founder access. No setup fees, no lock-in.
Get a free audit first. I'll tell you exactly what your site needs no obligation, no pressure.
Get Free SEO Audit →Two Delhi businesses can get quotes that differ by four times for reasons that have nothing to do with the provider. Five variables move the number:
SEO is not the right investment for every business at every stage. If your website is about to be redesigned, if you need leads within 30 days, or if your market does not have search demand, I will tell you upfront during the free audit rather than take a retainer for work that will not produce results.
Before deciding, most Delhi business owners have the same questions about timelines, costs, and what makes this different from agencies they have tried before. Here are direct answers.
FAQ
Below are the questions Delhi business owners ask most frequently when evaluating SEO as an investment for their website. Each answer draws from 10+ years of experience working with businesses across Delhi NCR in healthcare, real estate, legal, ecommerce, and more.
Published Work
My SEO case studies and strategy write-ups have been published in eight outlets, covering technical SEO, local search, and content strategy.
Request your free SEO audit and I will review your website across technical health, on-page content, backlink profile, and competitive landscape using Screaming Frog, Ahrefs, and Google Search Console. Prioritised report within 5 working days, no obligation, and you keep the report either way.
Get Your Free SEO Audit →