What Is Local SEO?

Local SEO is the work of getting a business found when people nearby search Google for what it offers, including in Google Maps and the local pack, that block of three businesses shown with a map. It matters for any business that serves a specific area, like a clinic, restaurant, law firm, or shop. The core work includes optimising your Google Business Profile with the right categories and details, building consistent citations across directories, earning steady reviews, and creating area-specific pages on your site. Google ranks local results mainly on relevance, distance, and prominence, so local SEO is about strengthening all three. Done well, it puts you in front of customers who are close by and ready to act.