SEO FAQ — Answers to Common Questions About Search Engine Optimisation
This is where I answer the questions I hear most often from business owners about SEO, in plain language and without the hype. The questions are grouped into six topics, from the fundamentals of how SEO works to newer areas like AI and generative search. Each topic below explains what it covers, so you can go straight to the answers that matter to you.
General SEO FAQ
The fundamentals: what SEO is and how it works, the main types of SEO, and the stages a real SEO project moves through. Start here if you are new to SEO or want a clear picture of what the work actually involves.
Technical SEO FAQ
The foundation that lets Google crawl, index, and rank your site. These answers cover what technical SEO is, how it works, and its main types, from crawlability and site speed to schema markup and indexation.
Local SEO FAQ
How businesses get found in Google Maps and near-me searches. These answers cover what local SEO is, whether it still works, and whether it is worth the investment for a business that serves a specific area.
AI SEO FAQ
How artificial intelligence is changing search. These answers cover whether ChatGPT can do SEO, whether AI has replaced SEO, and whether SEO is dead or simply evolving in 2026.
LLM SEO FAQ
Optimising to be cited by large language models like ChatGPT, Gemini, and Perplexity. These answers cover what LLM SEO means, how it differs from Google SEO, whether SEO or GEO is better, and how good LLMs actually are at SEO.
GEO SEO FAQ
Generative engine optimisation, the practice of getting your business cited inside AI-generated answers. These answers cover what GEO in SEO means and the full forms of GEO and AEO.