Technical SEO is the work that makes a website crawlable, indexable, and fast enough for Google to rank it. Sandeep Mehta SEO Company provides technical SEO services in Delhi for businesses whose pages are slow, unindexed, or invisible in search. As a technical SEO company in Delhi, I focus on identifying and fixing the technical barriers that prevent Google from properly crawling, understanding, and ranking your website.
I audit crawlability, indexation, site
speed, Core Web Vitals, schema markup, and duplicate
content using Screaming Frog, Ahrefs, and Google Search
Console, separate the few issues that actually suppress
your rankings from the noise, then deliver a prioritised
fix report within 5 working days. Technical SEO is included
in all plans from ₹14,999 per month.
A LASIK clinic in Patel Nagar reached 325K organic clicks in 11 months. The work started with a full technical audit, fixing crawl errors, indexation, and Core Web Vitals before any content was published. Every number is verified in Google Search Console.
Search engines run every page through three gates before it can rank: discovery, rendering, and indexing. A blocked resource, a render-blocking script, or a misfiring canonical tag stops a page at one of those gates, and a page stopped at any gate earns no visibility no matter how strong its content or backlinks. Technical SEO clears those gates so the rest of your SEO can work.
The mechanism is a chain. Google crawls a page, decides whether to index it, then ranks it against competitors. Break any link in that chain and the page earns nothing. A blocked URL is never crawled. An uncrawled page is never indexed. An unindexed page cannot rank. An unranked page generates zero enquiries, no matter how strong the offer on it is.
This is why technical work comes first. Spending on
content and links while crawl errors, indexation gaps,
and speed problems remain is like furnishing a house with
no foundation. Technical SEO is the foundation of my wider
Professional SEO services in Delhi.
Fix it first, and every rupee spent on content and
authority afterward actually compounds.
This matters most after a redesign or migration, when broken redirects and lost indexation are the single most common cause of a sudden traffic drop.
A technical SEO audit examines six areas using Screaming Frog, Ahrefs, and Google Search Console: crawlability, indexation, site speed, Core Web Vitals, schema markup, and duplicate content. The audit identifies what is blocking your site from ranking, and in what priority order to fix it.
Crawlability
Robots.txt rules, internal link structure, and crawl budget so search engines can reach every page that matters, including broken links, redirect chains, and orphan pages with no internal link pointing to them. Fixed first, because nothing else works if Google cannot reach your pages.
Indexation
XML sitemaps, noindex tags, and canonical signals so the right pages are indexed and the wrong ones are kept out, including duplicate URLs created by filters, parameters, and pagination. Search Console coverage errors diagnosed and resolved.
Site Speed
Server response time, image compression and next-gen formats like WebP, lazy loading, render-blocking scripts, and CDN caching. Speed is both a ranking factor and the difference between a visitor staying or leaving.
Core Web Vitals
Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift brought into Google's thresholds, on mobile first, where most Delhi traffic actually is.
Schema Markup
Structured data for business, breadcrumb, FAQ, and article information so search engines understand your content and can show rich results in the SERP.
Duplicate Content
Canonical tags, parameter handling, and consolidated URLs so ranking signals are not split across near identical pages competing with each other.
These six are not equal in urgency. Technical SEO has a
hierarchy: indexability is fixed first because nothing
else matters if Google cannot reach and index your pages,
then speed and Core Web Vitals, then schema and duplicate
content. The audit tells you the exact order for your
site.
Every audit also checks HTTPS and site security, and confirms your site meets Google's mobile-first indexing requirements, since most Delhi searches happen on mobile.
Automated tools generate a list of 50 to 200 issues. A manual audit identifies which 5 to 10 of those are costing you rankings today and must be fixed first, and which 40 can wait. The tool shows you what. The audit shows you what matters.
What an Automated Scan Gives You
Run Screaming Frog, Semrush, or Ahrefs on any site and you get a report flagging hundreds of issues, all weighted as if equally urgent. Most are harmless. A handful are critical. The tool cannot tell you which is which, and it cannot tell you why your specific pages are not ranking.
What a Manual Audit Adds
I read that output the way a mechanic reads a diagnostic code, separating the issues actually suppressing your rankings from the noise. You get a prioritised list: fix these five things this week, these next month, and ignore the rest. That judgement is the difference between a report and a result.
If you have already run a scan and received a 50-page PDF that changed nothing, this is why. The report was never the problem. Knowing which issues to act on, and in what order, is the work.
The first three days are diagnostic: a complete crawl in Screaming Frog and Ahrefs, a read of your Search Console coverage and Core Web Vitals data, and a manual check of how pages render. By day five you have a written, ranked list of fixes. The fortnight that follows is implementation, starting with the issues that suppress rankings most. WordPress changes are made directly.
The audit comes first and is delivered as a written, prioritised report, not a raw tool export. You see exactly what is broken, why it matters, and the order of fixes, and you approve the plan before any change is made to your site.
On WordPress I make the technical changes myself, with no developer required. For custom or other platforms I provide exact specifications and coordinate with your developer. After the critical fixes, I monitor Search Console for crawl and indexation recovery and report monthly. My how I work page sets out the week-by-week sequence in full.
Every figure below is pulled from Google Search Console, not modelled or estimated. As a technical SEO consultant in Delhi, I analyse websites using Google Search Console data, crawling tools, and manual reviews to identify technical issues that directly impact organic performance. Each result began the same way: crawl and indexation errors cleared and Core Web Vitals brought into range, so that the content and links added afterward had a sound structure to build on.
Not always. If your site already loads in under 3 seconds, all your pages are indexed, and Google Search Console reports no crawl errors, then technical SEO may not be your highest-return investment at this stage. In that case content and authority will move the needle more than another technical pass.
Technical SEO is the right priority when Search Console shows coverage or crawl errors, when pages are slow or failing Core Web Vitals, when a redesign or migration has caused a traffic drop, or when a large site is wasting crawl budget. A free SEO audit settles it: it shows whether technical issues are genuinely capping your rankings, or whether your effort belongs elsewhere, with no obligation to proceed.
Most owners weighing up technical SEO raise the same handful of concerns first, about what an audit really finds, which tools are used, who implements the changes, and when results show. Direct answers follow.
A site can look perfect to a visitor while Google struggles to crawl, render, or index it. Problems like blocked URLs, slow mobile speed, and duplicate pages are invisible in a browser but visible in Search Console. The free audit shows you what Google actually sees.
A scan lists issues. The value is in interpretation, knowing which five issues are suppressing your rankings now and which forty can wait. I turn that raw export into a prioritised plan tied to your actual Search Console data, then fix the issues that matter.
For WordPress I handle the technical changes directly, no developer needed, covering speed, schema, indexation, and Core Web Vitals. For custom or other platforms I provide exact specifications and work with your developer. You can see the full sequence on my how I work page.
Indexation and crawl fixes can show in Search Console within days to a few weeks as Google recrawls. Speed and Core Web Vitals improvements register over weeks. Ranking gains follow once Google has recrawled and reassessed the corrected pages, typically within 1 to 3 months.
Core Web Vitals are Google's measures of loading, interactivity, and visual stability: LCP, INP, and CLS. They are a confirmed ranking factor and matter most on mobile, where the majority of Delhi searches happen. A slow, unstable page loses both rankings and visitors.
By impact on ranking and revenue. Indexability comes first, because an unindexed page cannot rank at all. Then speed and Core Web Vitals, then schema and duplicate content. Each fix is sequenced so the highest return work happens first, not the easiest.
No. Technical SEO works on the underlying code, speed, and structure, not the visible design or wording. Your site looks the same to visitors and works better for search engines. Any change that would affect appearance is shown to you for approval first.
Yes. Content on an uncrawlable site and links to a broken page are both wasted spend. Fixing the technical foundation first means every rupee spent on on-page SEO, content, and link building afterward compounds instead of leaking away.
Start with a free technical SEO audit for your Delhi business. I will review your site's crawlability, indexation, speed, Core Web Vitals, schema, and security, then show you exactly what is holding your rankings back.
Get Your Free Technical Audit →Or call directly: +91 9971255043 · connect@sandeepmehta.co.in