Generative engine optimisation, the practice of getting cited inside AI-generated answers. Tap a question for a short answer, then read the full page.
GEO stands for generative engine optimisation, and it is the practice of getting your business mentioned or cited in answers produced by AI tools like ChatGPT, Google AI Overviews, Gemini, and Perplexity. Read more →
GEO stands for generative engine optimisation, and AEO stands for answer engine optimisation. Read more →
SEO optimises for rankings on search engine results pages, AEO optimises for direct answers such as featured snippets and voice search, and GEO optimises for being cited inside AI-generated responses. Read more →
GEO is unlikely to replace SEO outright. The two work together, since strong SEO fundamentals like technical health, authority, and structured content also help AI tools discover and cite your business. Read more →
An example of geo marketing is a business being named directly when someone asks an AI tool like ChatGPT or Perplexity for a recommendation in its industry, instead of only appearing as a link in traditional search results. Read more →